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Jianshu - China's leading all-scenario creation and interaction community

Since its launch in 2013, Jianshu has built a full-platform service matrix covering iOS, Android, PC and web versions, providing services for users worldwide

Convenient multi-terminal creation entry. As a highly influential creative ecosystem platform in China, Jianshu adheres to the core concept of "making creation a way of life" and is committed to building a comprehensive community integrating content production, interest-based social interaction, and value monetization.

Full-scene creation

Users can record their life insights and share knowledge and opinions at any time through text, pictures, mixed text and images, etc. It supports various genres such as short essays, long serials, and professional reviews, meeting the all-round needs from daily recording to in-depth creation.

Interest social ecosystem

The platform precisely connects over 5 million creators with like-minded people through functional modules such as "Special Topics", "Lists", and "Serials". Users can base their work on literature

Thousands of vertical fields such as photography, workplace, and technology interact, forming a closed-loop experience of "creation - dissemination - resonance".

Immersive Interaction Design

Jianshu, with its minimalist and elegant interface design, smooth sharing logic (supporting one-click synchronization to social platforms), and efficient content distribution mechanism, creates an undisturbed creative environment, making high-quality content easier to be discovered and spread.


Must-read Novels is a novel reading software APP that offers a vast amount of legal novel resources, covering various genres such as urban, romance, fantasy, mystery, and time travel and rebirth. It was officially launched in September 2018.

As the core product of Lanwan Boyue Group, it takes machine learning algorithms as the technical foundation and builds a three-dimensional reading ecosystem of "precise recommendation + diverse content + social interaction". As of now, the platform has accumulated over 30,000 legal literary works, covering more than 20 mainstream categories such as fantasy, romance, and urban literature. The average daily active users have exceeded 8 million. It has consistently ranked among the TOP3 in user satisfaction in the Android app store for three consecutive years and has become one of the leading products in the domestic free reading field.

Intelligent recommendation system: Relying on user behavior data analysis and deep learning algorithms, it builds dynamic user profiles, achieving "thousands of faces for thousands of people" precise recommendations. The accuracy rate of book matching is 40% higher than that of the traditional mode.

Content quality quantification model: By using NLP natural language processing technology to analyze text structure, emotional trends and plot rhythms, a scientific content scoring system is established to ensure that the exposure rate of high-quality works (including those created by new artists) is increased by three times.

Immersive interactive scenarios: It pioneered functions such as in-book comments, character topics, and reading check-ins. Users can share their insights in real time and form interest communities. The highest interaction volume of a single book exceeded 5 million times, building a closed loop of "content consumption - social viral growth - emotional resonance".

Deep collaboration with creators: Inviting many authoritative writers in the industry to join, setting up writing workshops and work review zones, it has cumulatively incubated over 100,000 new authors, facilitating the cross-media development of ips such as "Mo Shao Tai Hui Chong" into the fields of short dramas and film and television.

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Must-read novel honors

In 2019

Kr36's "New Economy King" - Entertainment High Growth Award (The only Free Reading Platform Selected) Meizu App Store "App Integration Star App Award"

"TOP10 Influential Entertainment Apps of The Times" by PencilNews and "Most Anticipated APP" at the GMCA Chan Ming Award by Chan Master

☆ 2020

Baidu's "Ride the Waves, Pioneer and Win-Win Award" (Annual Outstanding Contribution Award for Content Ecosystem)

☆ 2021

The "Yue · Li Qianshan Award" and "Million Club Award" at the ByteDance Digital Copyright Summit (a benchmark case for user growth) and the "Best Partner Award" at the Xiaomi Internet Global Ecosystem Partner Conference (the only winning product in the reading category)

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